FiftyOne Insights

FiftyOne Insights – Web3 for Business

Join 10k+ business leaders and get weekly, high-signal insights on blockchain & AI impacting corporates and start-ups.

I consent to receive newsletters via email. Terms of Use and Privacy Policy.

Connect

Featured Posts

Web3 CommerceWeb3 Commerce
+2+2
Tokenization in 2024: Opportunities for Brands
Premium

Tokenization in 2024: Opportunities for Brands

This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.

Marc Baumann
Marc Baumann
ResearchResearch
Web3: The Future of Loyalty?

Web3: The Future of Loyalty?

The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.

Marc Baumann
Marc Baumann
ResearchResearch
What's Next: Web3 for Consumer Brands in 2024

What's Next: Web3 for Consumer Brands in 2024

Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.

Marc Baumann
Marc Baumann
EssaysEssays
Stop Talking About Web3

Stop Talking About Web3

My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Case Study: Gucci's Web3 Playbook
Premium

Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Premium

Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.

Marc Baumann
Marc Baumann

Latest Posts

Weekly Field NotesWeekly Field Notes
📝#74: Biden vs. Crypto Trump

📝#74: Biden vs. Crypto Trump

HUGO goes Roblox. Zara x Apple. Pudgy expands to target. Crypto's political showdown. Uniswap x Robinhood. Apple x OpenAI. OpenAI's new real-time conversational chat. Top charts & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
ResearchResearch
+2+2
Where Physical Meets Digital

Where Physical Meets Digital

How tokenization unlocks new value for brands and consumers.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #73: A New Supercycle

📝 #73: A New Supercycle

Crypto goes mobile. Vodafone integrates crypto into SIM cards. RTFKTs new collection. Mercedes-Benz goes Farcaster. Solana x Google Cloud. Big week for ETFs. Microsoft's new AI model & more.

Jacy Youn
Marc Baumann
Jacy Youn, +1

Archive

Weekly Field NotesWeekly Field Notes
📝#74: Biden vs. Crypto Trump

📝#74: Biden vs. Crypto Trump

HUGO goes Roblox. Zara x Apple. Pudgy expands to target. Crypto's political showdown. Uniswap x Robinhood. Apple x OpenAI. OpenAI's new real-time conversational chat. Top charts & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
ResearchResearch
+2+2
Where Physical Meets Digital

Where Physical Meets Digital

How tokenization unlocks new value for brands and consumers.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #73: A New Supercycle

📝 #73: A New Supercycle

Crypto goes mobile. Vodafone integrates crypto into SIM cards. RTFKTs new collection. Mercedes-Benz goes Farcaster. Solana x Google Cloud. Big week for ETFs. Microsoft's new AI model & more.

Jacy Youn
Marc Baumann
Jacy Youn, +1
ResearchResearch
From Consumers to Fans

From Consumers to Fans

How the next generation of consumers is reshaping brand engagement and sports fandom.

Marc Baumann
Tyler Moebius
Marc Baumann, +1
Weekly Field NotesWeekly Field Notes
📝 #72 Crypto's Trojan Horse

📝 #72 Crypto's Trojan Horse

Telegram X TON: Crypto's trojan horse? Animoca Brands comes to Bitcoin. Roblox announces immersive ads. Blackrock invests in RWA company. Amazon's new genAI chatbot. Top charts & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
ResearchResearch
Bitcoin’s New Asset Class (Without the VC-Tax)
Premium

Bitcoin’s New Asset Class (Without the VC-Tax)

Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #71: The Crypto Killer App

📝 #71: The Crypto Killer App

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
An Update on Dematerialzd (now FiftyOne Insights)

An Update on Dematerialzd (now FiftyOne Insights)

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #70: The Next NFTs

📝 #70: The Next NFTs

Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on mainnet. a16z 7.2B fundraise. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #69: NFTs Didn't Work

📝 #69: NFTs Didn't Work

The first-hand signal from NFT NYC. Telegram and Japan's Sony Bank go crypto. The rise of Memecoins. Funding Q1 snapshot. Record stablecoin supply. Paradigm plans $750M fund. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #68: What now?

📝 #68: What now?

After Starbucks. Web3 loyalty for restaurants. BlackRock's first tokenized fund. RWA boom. London Stock Exchange launches ETN. Coinbase record volume. SBF gets 25 in prison. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #67: Big Stakes

📝 #67: Big Stakes

Starbucks ends Odyssey. Forbes goes Web3. Hugo Boss goes Roblox. Gucci on Apple Vision Pro. Grab Singapore goes crypto. BlackRock's tokenized fund. Big AI news from Apple. Fundings & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
FirstBack
12345678
Next Last