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Web3: The Future of Loyalty?

Web3: The Future of Loyalty?

The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.

Marc Baumann
Marc Baumann
What's Next: Web3 for Consumer Brands in 2024

What's Next: Web3 for Consumer Brands in 2024

Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.

Marc Baumann
Marc Baumann
Stop Talking About Web3

Stop Talking About Web3

My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.

Marc Baumann
Marc Baumann
The State of Web3 in 2023: Nothing Has Changed... Right?

The State of Web3 in 2023: Nothing Has Changed... Right?

"The NFT bubble is bursting," says the street. Interest has hit rock bottom. Big-brand NFTs are losing relevance. What's happening and what comes next? Here's everything you need to know.

Marc Baumann
Marc Baumann
Case StudyCase Study
Case Study: Gucci's Web3 Playbook

Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.

Marc Baumann
Marc Baumann
Case StudyCase Study
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Premium

Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.

Marc Baumann
Marc Baumann

Latest Posts

Field NotesField Notes
📝 #71: In Case You Missed It

📝 #71: In Case You Missed It

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
An Update on Dematerialzd

An Update on Dematerialzd

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
Field NotesField Notes
📝 #70: The Next NFTs

📝 #70: The Next NFTs

Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on mainnet. a16z 7.2B fundraise. Top charts & more.

Archive

Field NotesField Notes
📝 #71: In Case You Missed It

📝 #71: In Case You Missed It

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
An Update on Dematerialzd

An Update on Dematerialzd

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
Field NotesField Notes
📝 #70: The Next NFTs

📝 #70: The Next NFTs

Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on mainnet. a16z 7.2B fundraise. Top charts & more.

📝 #69: NFTs Didn't Work

📝 #69: NFTs Didn't Work

The first-hand signal from NFT NYC. Telegram and Japan's Sony Bank go crypto. The rise of Memecoins. Funding Q1 snapshot. Record stablecoin supply. Paradigm plans $750M fund. Top charts & more.

📝 #68: What now?

📝 #68: What now?

After Starbucks. Web3 loyalty for restaurants. BlackRock's first tokenized fund. RWA boom. London Stock Exchange launches ETN. Coinbase record volume. SBF gets 25 in prison. Top charts & more.

📝 #67: Big Stakes

📝 #67: Big Stakes

Starbucks ends Odyssey. Forbes goes Web3. Hugo Boss goes Roblox. Gucci on Apple Vision Pro. Grab Singapore goes crypto. BlackRock's tokenized fund. Big AI news from Apple. Fundings & more.

RWAs: Rethinking Commerce for High-Value Assets
Premium

RWAs: Rethinking Commerce for High-Value Assets

Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.

📝 #66: Payday

📝 #66: Payday

VeeFriends: From NFTs to IP franchise. Bitcoin all-time high. Casio and Japan Airlines in Web3. Metamask X Mastercard. Ethereum gets cheaper. Top fundings & more.

📝 #65: The Next Frontier

📝 #65: The Next Frontier

Adidas goes Roblox. Bitcoin NFTs are exploding. CryptoPunk sells for $16M. Coachella launches NFT. Record high digital asset inflows. Deutsche Boerse launches spot platform. Musk sues OpenAI & more.

Stop Talking About Web3

Stop Talking About Web3

My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.

Marc Baumann
Marc Baumann
📝 #64: Gearing Up

📝 #64: Gearing Up

Yuga Labs launches NFT marketplace & brings back NFT royalties. VanEck launches NFT marketplace. Circle's metaverse. Record crypto inflows. New GPT-4 rival. Big funding rounds. Top charts & more.

📝 Field Notes #63: The End Game

📝 Field Notes #63: The End Game

Impressions from NFT Paris. Nike cuts Web3 team. Yuga Labs acquires blue chip & appoints new CEO. Pudgy Penguins' record sales. Reddit invests in BTC. Japan pushes crypto. Google Gemini 1.5 & more.

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