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An Update on Dematerialzd (now FiftyOne Insights)

An Update on Dematerialzd (now FiftyOne Insights)

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
ResearchResearch
Web3: The Future of Loyalty?
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Web3: The Future of Loyalty?

The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.

Marc Baumann
Marc Baumann
ResearchResearch
What's Next: Web3 for Consumer Brands in 2024

What's Next: Web3 for Consumer Brands in 2024

Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.

Marc Baumann
Marc Baumann
EssaysEssays
Stop Talking About Web3

Stop Talking About Web3

My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Case Study: Gucci's Web3 Playbook
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Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.

Marc Baumann
Marc Baumann

Latest Posts

ResearchResearch
Bitcoin’s New Asset Class (Without the VC-Tax)
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Bitcoin’s New Asset Class (Without the VC-Tax)

Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #71: The Crypto Killer App

📝 #71: The Crypto Killer App

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
An Update on Dematerialzd (now FiftyOne Insights)

An Update on Dematerialzd (now FiftyOne Insights)

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann

Archive

ResearchResearch
Bitcoin’s New Asset Class (Without the VC-Tax)
Premium

Bitcoin’s New Asset Class (Without the VC-Tax)

Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #71: The Crypto Killer App

📝 #71: The Crypto Killer App

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
An Update on Dematerialzd (now FiftyOne Insights)

An Update on Dematerialzd (now FiftyOne Insights)

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #70: The Next NFTs

📝 #70: The Next NFTs

Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on mainnet. a16z 7.2B fundraise. Top charts & more.

📝 #69: NFTs Didn't Work

📝 #69: NFTs Didn't Work

The first-hand signal from NFT NYC. Telegram and Japan's Sony Bank go crypto. The rise of Memecoins. Funding Q1 snapshot. Record stablecoin supply. Paradigm plans $750M fund. Top charts & more.

📝 #68: What now?

📝 #68: What now?

After Starbucks. Web3 loyalty for restaurants. BlackRock's first tokenized fund. RWA boom. London Stock Exchange launches ETN. Coinbase record volume. SBF gets 25 in prison. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #67: Big Stakes

📝 #67: Big Stakes

Starbucks ends Odyssey. Forbes goes Web3. Hugo Boss goes Roblox. Gucci on Apple Vision Pro. Grab Singapore goes crypto. BlackRock's tokenized fund. Big AI news from Apple. Fundings & more.

Marc Baumann
Jacy Youn
Marc Baumann, +1
ResearchResearch
+1+1
RWAs: Rethinking Commerce for High-Value Assets
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RWAs: Rethinking Commerce for High-Value Assets

Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.

Marc Baumann
Marc Baumann
📝 #66: Payday

📝 #66: Payday

VeeFriends: From NFTs to IP franchise. Bitcoin all-time high. Casio and Japan Airlines in Web3. Metamask X Mastercard. Ethereum gets cheaper. Top fundings & more.

📝 #65: The Next Frontier

📝 #65: The Next Frontier

Adidas goes Roblox. Bitcoin NFTs are exploding. CryptoPunk sells for $16M. Coachella launches NFT. Record high digital asset inflows. Deutsche Boerse launches spot platform. Musk sues OpenAI & more.

EssaysEssays
Stop Talking About Web3

Stop Talking About Web3

My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.

Marc Baumann
Marc Baumann
📝 #64: Gearing Up

📝 #64: Gearing Up

Yuga Labs launches NFT marketplace & brings back NFT royalties. VanEck launches NFT marketplace. Circle's metaverse. Record crypto inflows. New GPT-4 rival. Big funding rounds. Top charts & more.

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